No. Now, more than ever, college admission officers are checking up on applicants online, too. The impact of social media on the college admissions process has increasingly become a two-way street. High schools students are often surprised to hear that colleges look at more than just what they include in their applications. The answer was a resounding ‘yes.’ It turns out that most schools will look at social media to determine whether a student candidate will be a good addition to their campus…and will immediately eliminate any student who posts distasteful content. In fact, the share of admissions officers checking on social media posts is declining. Of the 35% of college admissions officers who say they check a student's social media accounts, more said the review benefited rather than hurt the applicant, according to a new survey. But the social media surge hasn't stopped with professionals. Colleges may look beyond a prospective student’s application during their evaluation process. At the same time, less than a third of college admissions officials said they actually do what they say is fair game and check out applicants' social media posts. A student’s activity on social media can, in fact, impact college admissions decisions. While students are researching prospective schools on Facebook and Twitter, admissions departments are also checking up on prospective students’ social media profiles. Julie Fisher from the Social U recently met with 10 college admissions officers, and asked whether they look at student profiles. I know that most colleges look at an applicant’s social media profiles. To be clear, the large majority of admissions officers do not visit applicants’ social media sites They might also search you out if they have reason to be uncertain or suspicious about the information that you’ve submitted. Admissions offices may be more likely to look into your social media profile if they’re unsure about whether to accept you and want more details about your accomplishments. More college admissions officers are viewing applicants’ social media profiles this year than last year, according to a Kaplan Test Prep survey. Knowing that admissions authorities are very likely to check your social media sites, you should use this platform to boost your application by drawing attention to those talents and interests that are relevant to the program that you have applied to. most do not. 15 Things Colleges Will Look for in Your Social Media Accounts. According to a new survey from Kaplan Test Prep, 25% of college admissions officers look at candidates’ social media, down from 40% in earlier years. According to a recent survey from Kaplan Test Prep, 68% of college admissions officers consider social media profiles like Facebook, Twitter and Instagram “fair game” when it comes to learning more about an applicant. The survey, which was released Jan. There simply is not the time, even if they were so inclined. In a CareerBuilder survey last year, 37 percent of employers said they used social media to screen applicants, and over 65 percent checked out applicants' Facebook profiles.